If you are a small business owner with the need for a website, but only have a limited budget, how about considering the option to design your own website . There is so much to budget for like insurance, stock and leases which leave very little money left in the budget. It is now an essential marketing tool for every business to own a website. It’s your portal to the world to offer your products and services to a market that was never available in previous years. You have most likely thought that a website is a step into the unknown that you never considered building yourself, it is usually delegated to a professional at a cost.
The option is now available for you to design your own website. Technology has come a long way over the years and now just about anyone can become “IT savvy” with a little help. It is not difficult to build a professional website with features that previously would have been too expensive to implement. There are now free website frameworks available that build the basics of your website for you and allow you to customise the basic website into something you can be proud of.
The most popular free website framework currently available is WordPress. WordPress is a free blogging framework that is now more commonly being utilised as a content management system (CMS). A CMS allows you to easily manage your website content without the need for a web designer to update your website. The advantages of using WordPress include:
- Scheduling and updating your own website content
- Easily connect to your social media accounts such as Twitter, Facebook and LinkedIn
- Engaging visitors with the ability to comment on your website content
- Selling your products and services online
- Allowing your visitors to register on your website to receive updates and information
These are only a few of the features available to you when you build your own website. It is also important to remember that once you have your website online you will also need to maintain it. Maintaining your website includes:
- Keeping your content fresh and up to date
- Updating features
- Keeping your website secure
- Backing up your website
If you want to take control of your business and build and manage your own website, register for our Build Your Own Website workshop and you will be well on your way. Also keep an eye out for our Managing Your Website Content workshop that will teach you step by step how to manage and maintain your website.